Armani Privé
Two Thousand Bottles of Jade
Armani turns Silvana Armani's first couture collection into a limited perfume, and only 2,000 people will own it.
Some perfumes are made to sell. A few are made to remember. Armani’s newest belongs in the second pile.
The house has released Jade, a limited eau de parfum in its Armani Privé line, the top shelf of the Armani fragrance business. It joins a series called Les Éditions Couture, in which each scent answers a specific runway collection. Only 2,000 bottles exist.
Two thousand bottles is not a launch. It's a guest list.
The show behind the bottle
The collection it answers was shown in Paris on January 27, 2026, at Palazzo Armani on rue François 1er. It was the first Armani Privé couture show after Giorgio Armani’s death in September 2025, and it was designed by his niece, Silvana Armani, who had worked beside him for more than four decades. She called it Jade, after the green stone long tied to calm and protection, and sent out soft pastels broken up by the house’s signature black.
So this is not just another holiday release. It is a house saying, in the only language a perfume has, that it is still here.
What it smells like
The perfumer is Marie Salamagne. The listing describes a floral chypre: green and bright at the top, deep with amber and woods underneath. The listed notes are green mandarin, peony, patchouli and spiranol, a modern aroma material. Picture a fresh-cut stem laid across warm, dark wood.
Two thousand bottles is not a launch. It’s a guest list.
Where and how much
The 100 ml bottle is listed at £600 at Harrods in London, per the details Now Smell This published on November 7. We did not find a US listing when we checked early this morning, November 8.
One warning for shoppers: Armani Privé once sold a different perfume called Eau de Jade. Same stone, different bottle, different scent. Read the label before you pay.